Joseph and Randi Brazen
10138 Main Street
Bellevue, Washington 98004
Office: 425.454.4141
Fax: 425.454.3515
info@BrazenSothebysRealty.com

History of the Sotheby's International Realty® brand.

The Sotheby’s International Realty® brand’s rich history goes back to 1744, when the venerable Sotheby's Auction House was established. The Auction House founded the brand in 1976 to service the real estate needs of the most prestigious clientele in the world.

In February 2004, Realogy Corporation (then Cendant Corporation), the world's leading real estate brokerage franchisor, entered into a long-term strategic alliance with Sotheby's Holdings, Inc. (NYSE: BID; LSE:STBA). The agreement provided for the licensing of the Sotheby's International Realty® brand, the acquisition of the 15 company-owned offices and the development of a full franchise system by Sotheby's International Realty Affiliates LLC, a subsidiary of the Realogy Coproration.

The Sotheby's International Realty® network continues to expand worldwide, with offices located in luxury markets within metropolitan areas and destination communities around the world.

Brand Recognition

Defining the brand

The vision and position of the Sotheby's International Realty® network is what makes us unique. In working with their affiliates and marketing partners, they have come up with a distinctive brand vision, position, personality and affiliation.

Brand Vision - Artfully uniting extraordinary properties with extraordinary lives.

Positioning - To those who value the unique, the Sotheby's International Realty® brand is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.

Personality - Inviting. Discreet. Savvy. Refined.

Affiliation - Connoisseurs of Life

Strict Brand Compliance

When joining the Sotheby's International Realty® network, there are a number of compliance rules and guidelines that are required to be followed in protecting the integrity of the Sotheby's brand. These high standards are just one reason the Sotheby's brand has kept it's high quality integrity.